Microsoft’s decision to remove a bulk of the Xbox One’s DRM restrictions is pretty much old news, but the outfit isn’t leaving anything to chance. Likely targeting casual consumers and hoping to clear up any confusion, the company is reportedly issuing an aggressive “Get the Facts Straight” marketing campaign.

Pictured above is an alleged piece of signage from GameStop that reiterates the Xbox One’s features along with details about its support of used games. Not stopping there, GameStop has also launched a Get the Facts Straight webpage for those who might be doing their holiday shopping via the internet.