Even though the Xbox One hasn’t officially gone on sale yet, Ubisoft has high hopes for Microsoft’s new console. So much in fact, the company’s vice president of sales and marketing, Tony Key believes the system’s install base could double the Xbox 360′s.
Our feeling is the installed base of these machines will be much faster to take hold than previous generations,” he says. “In the first couple of years, we expect double the installed based of previous generations…. The reason why is: the last cycle was longer, so there’s a lot of pent up demand.
These high projections aren’t without reason. Recently, Microsoft Canada Xbox director of marketing Craig Flannagan revealed that Xbox One pre-orders had already doubled its predecessor. While this is an interesting statistic, we’ll still have to see how well the console is received by the general public. It’s a good thing November 22nd is a few days away.