There’s a such thing as parking lot etiquette, however this is ridiculous. Microsoft Canada recently unleashed this gigantic Xbox One on the mean streets of Vancouver with the intention of celebrating its new console’s upcoming release. The idea behind this publicity stunt is to “unlock” this gargantuan system for a chance to win an Xbox One among other things.

If you call the Great White North home and you want to see what all of the fuss is about, head on over to the source link below. As for you folks in the US, feel free to insert your whacky oversized Xbox jokes into our comments below. Here’s mine:

“Forget 1080p, this thing better run games in native 4K!”